Orange Money was made available in France in June 2016. for people who wants to send money from Europe to Africa.
Our team designed the money transfer application, with cross-platform, dynamic content.
Our concept of modular and scalable User Experience allows the users to cope with multiple destinations and transfer methods.
As a Design Manager I was responsible for: UX and UI production, Terminology and Translation management, User research and data analytics, facilitating Design Thinking workshops and Stakeholders management.
Design Thinking Workshop
User tests
UX Analytics
Main UX goals:
•To address the user pain points, needs and interests gathered from the usability test reports, research teams and analytics.
•To create something more aesthetically pleasing for increased emotional connection
•To position the product to be more fintech-competitive considering the wider range of product features planned
•To create a design system that is capable of working with the increasing scale of the product